There’s a unique kind of exhaustion that feels oddly satisfying – the kind that comes at the end of a long project, where you can pause just long enough to admire your work. 

Today marks the end of my 7-week content strategy deep dive and the conclusion of my first content strategy report. This project challenged me to develop a user-centric website redesign in response to a request for proposal (RFP) from HealthReach, a medical and healthcare system that serves families in rural Maine.

The proposal I’ve crafted is intended to meet the specific needs outlined in the RFP. It integrates strategic frameworks as well as user experience principles to ensure HealthReach can effectively communicate with its diverse audience.

At its core, the report functions as a roadmap, laying out a framework for organized content planning, creation, delivery, and maintenance. The goal is to support the site’s long-term success, ensuring HealthReach continues to serve its community with clarity and purpose.

Finishing this project brings a sense of achievement, but it’s also a reminder that content strategy is an evolving process. As technology advances, people change, and topics trend in and out of focus, the strongest strategies are those that are both well-founded and adaptable. The recommendations in this proposal are not rigid rules but flexible guidelines, designed to be optimized and refined over time to meet HealthReach’s changing needs.

You can check out my work below!