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Coloring Inside the Lines While Thinking Outside the Box
A Brand Is a Living Thing In the world of social media, consistency is currency. A recognizable tone, visual identity, and message build trust and loyalty over time. But brands aren’t static—they grow, shift, and experiment. And sometimes, sticking too closely to the rulebook can start to feel stale. That’s where creative freedom enters the…
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When Your Job Is the Feed: Navigating Personal vs. Professional Posting
When you tell someone you work in social media, there’s often an immediate assumption: your own profiles must be pristine. Aesthetic grids. Viral-worthy captions. Perfectly timed posts. It’s like people expect your Instagram to double as a portfolio—and maybe even a personality. But is that really fair? And more importantly, is it necessary? The Credibility…
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Tailored by Tech: How AI Shapes Your Feed and How to Stay in Control
Open any social media app today, and you’re instantly met with a feed curated just for you. The content feels like it knows you – and that’s no accident. AI-powered personalization is shaping the way we consume content, shop, and even think. It’s innovative, intuitive… and can feel a bit invasive if you don’t know…
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Graphic or Photo? Instagram’s Algorithm Has a Preference
When it comes to Instagram, visuals are everything, but not all of them perform equally. For social media managers, content creators, and brand strategists alike, there’s an ongoing debate: do still images (photos) or graphics (text-based visuals, infographics, stylized designs) work better on Instagram? As someone who’s spent a lot of time putting these ideas…
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More Than Meets The Rebrand
A new logo might catch your eye, but a brand refresh is rarely just about appearances. Most of the time, it signals something bigger: a shift in values, leadership, market focus, or the people a brand is trying to reach. In this post, we’re peeling back the layers to explore what really drives these changes…
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Fail Forward: SET Active and the Power of a Pivot
Earlier this year, I wrote about how SET Active could leverage paid social strategy to reach specific audiences (Ready, SET, Target!). That post focused on audience targeting and paid growth. This time, I’m revisiting the brand through a different lens – how it handled a sudden product issue with creativity, clarity, and character. If you…
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LinkedIn or Locked In? The Privacy Dilemma of the Popular Networking Platform
LinkedIn has solidified itself as the go-to platform for professionals, offering networking opportunities, job postings, and industry insights. For marketers, it’s an essential tool for reaching business-minded audiences, allowing targeted advertising based on user data. However, as with many social media platforms, LinkedIn’s reliance on data collection raises concerns about privacy, transparency, and ethical marketing.…
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Getting Back to Human, One Connection at a Time
If you’ve spent any time on social media lately, you already know how powerful influencer marketing can be. Whether it’s a quick snack review, a “what I eat in a day” vlog, or a viral recipe that takes over your feed, influencers are shaping the way we discover and trust brands. And that influence isn’t…
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Ready, SET, Target!
Fueled by the mission to simplify how you dress, SET Active has emerged as one of the most popular activewear brands of our generation. In a 2022 Authority Magazine interview, founder Lindsey Carter shared her frustration with the “lack of comfortable, quality clothes that could support her on-the-go lifestyle,” inspiring her to create an “elevated…
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Popping Off or Falling Flat? Auditing Poppi’s TikTok Ad Strategy
Poppi, the prebiotic soda brand, has built a strong presence in the beverage market by blending gut health benefits with vibrant branding and a social media-driven approach. In this audit, I analyzed one of their ads using TikTok Creative Center, evaluating campaign objectives, creative strategy, targeting, and performance metrics. Based on this assessment, I provide…
Hana Lataille 