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Small Business, Big *Online* Impact
Thread By Thread Boutique, located in South Glastonbury, CT, may be a small business, but its mission extends far beyond its storefront. With the motto “Where every purchase makes a difference,” TBT embodies ethical shopping – whether by stocking Fair Trade brands or giving a platform to local artists. This week, I wanted to explore…
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The Tracker Becomes the Tracked: Evaluating WHOOP’s Organic Performance on Socials
WHOOP has established itself as a leader in wearable fitness technology, delivering cutting-edge health insights to both elite athletes and fitness enthusiasts. The brand provides actionable data to help users improve performance, recovery, and overall well-being. However, in the fast-paced world of social media, even the most innovative brands must continuously evolve to keep audiences…
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A Balanced Brew: Analyzing BERO’s Social Media Strategy
“We believe well-being is holistic – it’s not about compromise, but about striking the perfect balance between pleasure and moderation.” – BERO website BERO’s philosophy isn’t just about crafting great brews – it’s a mindset that carries over to their marketing approach. In the ever-evolving world of social media, achieving balance is just as vital.…
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From Blank Slate to Final Cut: My Journey in Audio and Video Design
Seven weeks ago, I sat staring at the blank slate of an audio and video design course – equipment untouched, software uninstalled, and knowledge waiting to be explored. Today, I look back on those early moments with a sense of accomplishment, having turned that blank slate into projects I’m proud of. Reading & Writing At…
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Consistency, Craft, & Continuity
This week, I’m creating a ‘how-to’ video with an emphasis on maintaining continuity of motion. To prepare, I began with research on how to achieve this seamlessness between shots. Here’s what I’ve gathered: Reading & Writing The Bare Bones Camera Course for Film and Video by Tom Schroeppel Chapter 3 of The Bare Bones Camera Course for…
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Threading the Story
Every great project begins with a solid foundation, and my latest endeavor – a mini-documentary about Thread By Thread Boutique and its inspiring owner, Catey – is no exception. Currently in the pre-production phase, I’m fully immersed in the planning process, considering every detail before the cameras start rolling. Like all my projects, I started…
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Montage in Motion
With pre-production complete, my montage project for Thread By Thread Boutique has moved into the production and post-production stages. This is where the creative vision truly takes shape, transforming my ideas into a polished final product. To ensure everything ran smoothly, I dove into some research on video editing strategies. These insights not only shaped my approach…
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Lights, Camera, Composition
This week marks the start of my first professional video project: a montage that brings the unique charm of Thread By Thread Boutique to life. My goal is to create a warm and engaging portrayal that inspires potential customers to step inside and experience this for themselves. To prepare, I spent time researching and exploring…
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Making Sound Matter
Welcome back to my podcasting adventure – Part II! If you missed the first installment, check out this post where I navigated the pre-production phase and laid the foundation for my episode. This week, I’m diving into the production and post-production process where I took the leap from listener to creator. Let’s get into it!…
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Adventures of an Amateur Podcaster
I love a good podcast. When I’m on a run or taking a long drive, I actually prefer them to music. There’s something about getting lost in a thoughtful narrative or engaging discussion that almost makes me feel like I’m a part of the conversation. That’s the thing though – I’ve always been a listener. It…
Hana Lataille 