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Introducing My First Content Strategy Report
There’s a unique kind of exhaustion that feels oddly satisfying – the kind that comes at the end of a long project, where you can pause just long enough to admire your work. Today marks the end of my 7-week content strategy deep dive and the conclusion of my first content strategy report. This project…
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Starting Your Content Design on the Right Foot, or Page
Starting a project without a clear plan for how it will come together can quickly go south. Tasks pile up, deadlines slip, and the final product looks nothing like you envisioned. When it comes to content design, this chaos can be avoided by using the right tools from the start. Instead of disjointed page toggling,…
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Unpacking the Ethics of Native Advertising
I’m sure you’ve come across posts online that didn’t obviously scream ‘ADVERTISEMENT’ yet still caught your attention with their promotional feel. If this sounds familiar, you’ve probably encountered native advertising. What is Native Advertising? Native advertising has presented itself as a popular method of branded content online, especially on social media. Essentially, it’s a company…
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Cracking the Code: A Competitive Content Analysis Guide
Competitive analysis is all about playing content sleuth, uncovering what your rivals are up to and spotting opportunities for your own business. Building on my recent content exploration of the Jimmy Fund, I spent the past week investigating some of their top competitors. Here, I’ll take you through my findings while explaining the process of…
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Content Audits: They’re Not as Scary as They Sound!
When’s the last time you took a good look at your website content? If you’re like me, you probably can’t remember. That’s okay, because you’ve now taken the first step in your content analysis: recognizing the need for one. Content Analysis 101 So, what is a content analysis and why should you be doing them?…
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Content Strategy, Emphasis on the Strategy
My relationship with content goes back a ways. Almost every position I’ve fulfilled has involved some sort of content-related responsibility, whether that be creation, planning, monitoring, or whatever it was that needed to be done. The what has always come fairly easy to me – a graphic, a sketch, a quick blurb. Despite this, it took me…
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Reflections on My Seven-Week Social Media Campaign
When I began my seven-week solo passion project, my main goal was clear: to take a seemingly mundane or surface-level subject and dig deep to uncover its hidden complexities. While I put in the effort, the journey was far from smooth. Plenty went wrong, and I likely underestimated more challenges than I anticipated. I’m writing…
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Burnout, Boundaries, and Brain Breaks
“If you do what you love, you’ll never work a day in your life.” It’s an inspiring thought, often spoken by those who’ve turned their passions into nine-to-fives. However, when you’re shoulder-deep in a demanding seven-week passion project, I’ve found that what you love can feel a lot more like hard work than enjoyment. There’s…
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Unexpected Lessons from a Passion Project
Beginning a passion project, it’s fun to anticipate which parts of your work you’ll derive the greatest learning from. As the journey unfolds, you may realize that someone of the most meaningful insights come from unexpected places. The past few weeks of content planning and creating for my project, Moment in Matchbook, have been rewarding…
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Instagram and Pinterest Essentials for Social Media Success
In today’s digital landscape, there are so many platforms to consider when choosing the best place to launch a social media campaign. Whether you’re a seasoned specialist or beginner, understanding the nuances of each platform can make this decision a bit easier. These past few weeks, I’ve taken to the internet to find out how…
Hana Lataille 