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Easy on the Eye
Have you ever looked at something that’s made your brain hurt? Maybe it was this dreaded sheet from elementary school: At that age, I was convinced that this was the hardest quiz one could take in their life. It added up (pun intended) – so many problems and such little space. That’s exactly the point,…
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Picture Perfect
Photo by Thomas AE on Unsplash In high school, I had the opportunity to work as an assistant for a talented local photographer in my hometown. My goal was to soak up as much wisdom from her as possible and use it to map out my own creative journey. Specializing in portraits, events, and weddings,…
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Well, Color This Brand Bubbly
via Amy Stone When faced with similar products, have you ever noticed yourself gravitating towards one because of the colors on the packaging? Our brains are constantly processing these visual cues, and color plays a powerful role in how we perceive brands. It’s a psychological tool that can make or break a buyer’s evaluation of…
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The Typeface Is the Message
Since having this explained to me back in high school, I’ve always been mindful of the method I choose to present my writing in. “The medium is the message” is what we’ve been told, meaning that how we communicate is just as important as what we’re saying, if not more. I know this theory from…
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Brewing Up a Fresh Brand Plan
We all have a mental registry of logos that we immediately recognize when we see them. Prime examples of these include the Nike swoosh, McDonald’s arches, and Apple’s… apple. I’ve never been able to fully understand what makes them so iconic, but this week I delved deeper into brand makeup and have begun uncovering how…
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Usability Research Report on the Princess Polly Website
Princess Polly, an Australian-based online clothing boutique, has become a popular destination for young women seeking the latest trends. Their focus is on providing high-quality, on-trend pieces at accessible prices. Usability is a top priority for Princess Polly and aim to ensure a smooth shopping experience. Additionally, the company has recently embarked on a journey…
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Putting Users First with A/B Testing
via Kinsta Have you ever noticed one of your apps sporting a new look, seemingly out of the blue, without ever hitting the update button? Chances are, you’ve stumbled into the intriguing realm of A/B testing. What is A/B Testing? Per the Harvard Business Review Journal article, A Refresher on A/B Testing, at its most…
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The I Like, I Wish, What If Method
Using sticky notes to organize and analyze IL/IW/WI statements In the dynamic world of user experience design, user feedback is vital (makes sense, it’s in the name). The vast choice of methodologies to gather insights can seem intimidating, and it may feel like there’s no great place to get your footing. Thankfully, the “I Like,…
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Navigating the Virtual Aisles: Understanding Mental Models in Online Shopping
Users embarking on the digital aisles of online shopping carry a set of expectations molded by years of in-person retail experiences. In the world of user-centered design, understanding these mental models is vital. For instance, the online shopping cart – something you’d likely use in a brick-and-mortar store – how does its virtual counterpart align…
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How I’m Promoting My Upcoming Article on ‘Deinfluencing’
As I wrap up the wording and finalize the imagery for my current Medium.com project, I’ve been testing out promotional content to get people excited about reading my work! To attract the most readers and most appropriate audience possible, I’ve taken to LinkedIn, Facebook, and Threads to get some marketing material circulating. Here’s what I…
Hana Lataille 