Category: Social Media Analytics
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LinkedIn or Locked In? The Privacy Dilemma of the Popular Networking Platform
LinkedIn has solidified itself as the go-to platform for professionals, offering networking opportunities, job postings, and industry insights. For marketers, it’s an essential tool for reaching business-minded audiences, allowing targeted advertising based on user data. However, as with many social media platforms, LinkedIn’s reliance on data collection raises concerns about privacy, transparency, and ethical marketing.…
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Getting Back to Human, One Connection at a Time
If you’ve spent any time on social media lately, you already know how powerful influencer marketing can be. Whether it’s a quick snack review, a “what I eat in a day” vlog, or a viral recipe that takes over your feed, influencers are shaping the way we discover and trust brands. And that influence isn’t…
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Ready, SET, Target!
Fueled by the mission to simplify how you dress, SET Active has emerged as one of the most popular activewear brands of our generation. In a 2022 Authority Magazine interview, founder Lindsey Carter shared her frustration with the “lack of comfortable, quality clothes that could support her on-the-go lifestyle,” inspiring her to create an “elevated…
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Popping Off or Falling Flat? Auditing Poppi’s TikTok Ad Strategy
Poppi, the prebiotic soda brand, has built a strong presence in the beverage market by blending gut health benefits with vibrant branding and a social media-driven approach. In this audit, I analyzed one of their ads using TikTok Creative Center, evaluating campaign objectives, creative strategy, targeting, and performance metrics. Based on this assessment, I provide…
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Small Business, Big *Online* Impact
Thread By Thread Boutique, located in South Glastonbury, CT, may be a small business, but its mission extends far beyond its storefront. With the motto “Where every purchase makes a difference,” TBT embodies ethical shopping – whether by stocking Fair Trade brands or giving a platform to local artists. This week, I wanted to explore…
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The Tracker Becomes the Tracked: Evaluating WHOOP’s Organic Performance on Socials
WHOOP has established itself as a leader in wearable fitness technology, delivering cutting-edge health insights to both elite athletes and fitness enthusiasts. The brand provides actionable data to help users improve performance, recovery, and overall well-being. However, in the fast-paced world of social media, even the most innovative brands must continuously evolve to keep audiences…
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A Balanced Brew: Analyzing BERO’s Social Media Strategy
“We believe well-being is holistic – it’s not about compromise, but about striking the perfect balance between pleasure and moderation.” – BERO website BERO’s philosophy isn’t just about crafting great brews – it’s a mindset that carries over to their marketing approach. In the ever-evolving world of social media, achieving balance is just as vital.…
Hana Lataille 