Category: Social Media Practice
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Making a Difference One Purchase, and Post, at a Time
Working for Catey, the owner of Thread By Thread Boutique in South Glastonbury, CT, is a privilege in and of itself. Getting the chance to build a social media campaign to help spread her message and reach is another. These past six weeks, I’ve researched and developed a plan to take her socials to a…
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Link in Bio or Link in Post?
I get so frustrated every time I stumble across an Instagram post that asks you to visit a link they’ve pasted in the caption. You know the ones I’m talking about – they have the URL spelled out in front of you, but it doesn’t actually take you anywhere. It’s not even really a link…
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The Brands That Get It, Get It
Featured image via Alix Earle | Hot Mess Having spent so much time on social media, I often wonder what it is about certain creators that pulls me into their content and keeps me captivated for, sometimes, hours on end. What even are the means for a “successful” online persona, and how do people gain…
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Mainstream or Must-Have? Leveraging Instagram for Brand Growth
Photo by Georgia de Lotz on Unsplash Instagram isn’t just a social media platform, it’s a powerful visual storytelling agent. From nonprofits to global enterprises, brands everywhere are using the app to create engaging content that resonates with their target audiences. But what makes Instagram so fundamental in today’s communication and marketing strategies, and why…
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Paddock Pointers: Improving Influencer Marketing in Sports
Photo by Abed Ismail via Pexels It’s estimated that we see 10,000 ads per day (Quesenberry). With social media becoming clogged with digital promotions, it’s easy to mindlessly scroll past mundane posts that push products, services, or experiences. The human attention span is incredibly short, and consumers expect creative ways to connect with brands. As…
Hana Lataille 