Category: Understanding Your Audience
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Usability Research Report on the Princess Polly Website
Princess Polly, an Australian-based online clothing boutique, has become a popular destination for young women seeking the latest trends. Their focus is on providing high-quality, on-trend pieces at accessible prices. Usability is a top priority for Princess Polly and aim to ensure a smooth shopping experience. Additionally, the company has recently embarked on a journey…
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Putting Users First with A/B Testing
via Kinsta Have you ever noticed one of your apps sporting a new look, seemingly out of the blue, without ever hitting the update button? Chances are, you’ve stumbled into the intriguing realm of A/B testing. What is A/B Testing? Per the Harvard Business Review Journal article, A Refresher on A/B Testing, at its most…
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The I Like, I Wish, What If Method
Using sticky notes to organize and analyze IL/IW/WI statements In the dynamic world of user experience design, user feedback is vital (makes sense, it’s in the name). The vast choice of methodologies to gather insights can seem intimidating, and it may feel like there’s no great place to get your footing. Thankfully, the “I Like,…
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Navigating the Virtual Aisles: Understanding Mental Models in Online Shopping
Users embarking on the digital aisles of online shopping carry a set of expectations molded by years of in-person retail experiences. In the world of user-centered design, understanding these mental models is vital. For instance, the online shopping cart – something you’d likely use in a brick-and-mortar store – how does its virtual counterpart align…
Hana Lataille 