Tag: ad optimization

• Popping Off or Falling Flat? Auditing Poppi’s TikTok Ad Strategy

  

  Poppi, the prebiotic soda brand, has built a strong presence in the beverage market by blending gut health benefits with vibrant branding and a social media-driven approach. In this audit, I analyzed one of their ads using TikTok Creative Center, evaluating campaign objectives, creative strategy, targeting, and performance metrics. Based on this assessment, I provide…

  hanalataille

  February 16, 2025

  Social Media Analytics

  ad optimization, engagement metrics, paid advertising, paid social media, poppi, Social Media Analytics, social media campaign, TikTok creative center