Tag: brand strategy
-
Coloring Inside the Lines While Thinking Outside the Box
A Brand Is a Living Thing In the world of social media, consistency is currency. A recognizable tone, visual identity, and message build trust and loyalty over time. But brands aren’t static—they grow, shift, and experiment. And sometimes, sticking too closely to the rulebook can start to feel stale. That’s where creative freedom enters the…
-
When Your Job Is the Feed: Navigating Personal vs. Professional Posting
When you tell someone you work in social media, there’s often an immediate assumption: your own profiles must be pristine. Aesthetic grids. Viral-worthy captions. Perfectly timed posts. It’s like people expect your Instagram to double as a portfolio—and maybe even a personality. But is that really fair? And more importantly, is it necessary? The Credibility…
-
Graphic or Photo? Instagram’s Algorithm Has a Preference
When it comes to Instagram, visuals are everything, but not all of them perform equally. For social media managers, content creators, and brand strategists alike, there’s an ongoing debate: do still images (photos) or graphics (text-based visuals, infographics, stylized designs) work better on Instagram? As someone who’s spent a lot of time putting these ideas…
-
More Than Meets The Rebrand
A new logo might catch your eye, but a brand refresh is rarely just about appearances. Most of the time, it signals something bigger: a shift in values, leadership, market focus, or the people a brand is trying to reach. In this post, we’re peeling back the layers to explore what really drives these changes…
-
Fail Forward: SET Active and the Power of a Pivot
Earlier this year, I wrote about how SET Active could leverage paid social strategy to reach specific audiences (Ready, SET, Target!). That post focused on audience targeting and paid growth. This time, I’m revisiting the brand through a different lens – how it handled a sudden product issue with creativity, clarity, and character. If you…
Hana Lataille 