Tag: brand transparency

• Fail Forward: SET Active and the Power of a Pivot

  

  Earlier this year, I wrote about how SET Active could leverage paid social strategy to reach specific audiences (Ready, SET, Target!). That post focused on audience targeting and paid growth. This time, I’m revisiting the brand through a different lens – how it handled a sudden product issue with creativity, clarity, and character. If you…

  hanalataille

  March 24, 2025

  Social Media Marketing

  brand accountability, brand strategy, brand transparency, crisis PR, failing forward, set active, social media, Social Media Marketing, social media strategy