Tag: branding
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Coloring Inside the Lines While Thinking Outside the Box
A Brand Is a Living Thing In the world of social media, consistency is currency. A recognizable tone, visual identity, and message build trust and loyalty over time. But brands aren’t static—they grow, shift, and experiment. And sometimes, sticking too closely to the rulebook can start to feel stale. That’s where creative freedom enters the…
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More Than Meets The Rebrand
A new logo might catch your eye, but a brand refresh is rarely just about appearances. Most of the time, it signals something bigger: a shift in values, leadership, market focus, or the people a brand is trying to reach. In this post, we’re peeling back the layers to explore what really drives these changes…
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Making a Difference One Purchase, and Post, at a Time
Working for Catey, the owner of Thread By Thread Boutique in South Glastonbury, CT, is a privilege in and of itself. Getting the chance to build a social media campaign to help spread her message and reach is another. These past six weeks, I’ve researched and developed a plan to take her socials to a…
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The Brands That Get It, Get It
Featured image via Alix Earle | Hot Mess Having spent so much time on social media, I often wonder what it is about certain creators that pulls me into their content and keeps me captivated for, sometimes, hours on end. What even are the means for a “successful” online persona, and how do people gain…
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Mainstream or Must-Have? Leveraging Instagram for Brand Growth
Photo by Georgia de Lotz on Unsplash Instagram isn’t just a social media platform, it’s a powerful visual storytelling agent. From nonprofits to global enterprises, brands everywhere are using the app to create engaging content that resonates with their target audiences. But what makes Instagram so fundamental in today’s communication and marketing strategies, and why…
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Picture Perfect
Photo by Thomas AE on Unsplash In high school, I had the opportunity to work as an assistant for a talented local photographer in my hometown. My goal was to soak up as much wisdom from her as possible and use it to map out my own creative journey. Specializing in portraits, events, and weddings,…
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Well, Color This Brand Bubbly
via Amy Stone When faced with similar products, have you ever noticed yourself gravitating towards one because of the colors on the packaging? Our brains are constantly processing these visual cues, and color plays a powerful role in how we perceive brands. It’s a psychological tool that can make or break a buyer’s evaluation of…
Hana Lataille 