Tag: Content Creation
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Content Strategy, Emphasis on the Strategy
My relationship with content goes back a ways. Almost every position I’ve fulfilled has involved some sort of content-related responsibility, whether that be creation, planning, monitoring, or whatever it was that needed to be done. The what has always come fairly easy to me – a graphic, a sketch, a quick blurb. Despite this, it took me…
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Reflections on My Seven-Week Social Media Campaign
When I began my seven-week solo passion project, my main goal was clear: to take a seemingly mundane or surface-level subject and dig deep to uncover its hidden complexities. While I put in the effort, the journey was far from smooth. Plenty went wrong, and I likely underestimated more challenges than I anticipated. I’m writing…
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Burnout, Boundaries, and Brain Breaks
“If you do what you love, you’ll never work a day in your life.” It’s an inspiring thought, often spoken by those who’ve turned their passions into nine-to-fives. However, when you’re shoulder-deep in a demanding seven-week passion project, I’ve found that what you love can feel a lot more like hard work than enjoyment. There’s…
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Unexpected Lessons from a Passion Project
Beginning a passion project, it’s fun to anticipate which parts of your work you’ll derive the greatest learning from. As the journey unfolds, you may realize that someone of the most meaningful insights come from unexpected places. The past few weeks of content planning and creating for my project, Moment in Matchbook, have been rewarding…
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Instagram and Pinterest Essentials for Social Media Success
In today’s digital landscape, there are so many platforms to consider when choosing the best place to launch a social media campaign. Whether you’re a seasoned specialist or beginner, understanding the nuances of each platform can make this decision a bit easier. These past few weeks, I’ve taken to the internet to find out how…
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Rolling with the Punches: A Week in the Life of a Social Media Campaign
We’ve all been there: you’ve brainstormed, researched, organized, and completely set yourself up for success on a project. You take the first few actionable steps of your plan but soon realize you’re stuck. No amount of preparation could’ve predicted this roadblock. Instead of panicking, use this as an opportunity to pause and reflect. Does this…
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Structuring Success: My Approach to Managing a Solo Passion Project
“Better project planning = better projects” (Teamwork, 2020) Tackling a passion project demands discipline, and even solo efforts benefit from structured and organized project management. By breaking down your project into the smallest, manageable tasks, you can effectively allocate time and effort for staying focused on your goals. Last week, I introduced my passion project,…
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Turning Stress into Strategy: A Breakdown of Project Proposals
Photo by cottonbro studio I have a great ability to stress myself out over projects before I even attempt to make sense of them. It essentially goes like this: when I agree to tackle a project, I’m simultaneously agreeing to be stressed about it. My recent experience with this was not much different at first.…
Hana Lataille 