Tag: Instagram
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Graphic or Photo? Instagram’s Algorithm Has a Preference
When it comes to Instagram, visuals are everything, but not all of them perform equally. For social media managers, content creators, and brand strategists alike, there’s an ongoing debate: do still images (photos) or graphics (text-based visuals, infographics, stylized designs) work better on Instagram? As someone who’s spent a lot of time putting these ideas…
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Getting Back to Human, One Connection at a Time
If you’ve spent any time on social media lately, you already know how powerful influencer marketing can be. Whether it’s a quick snack review, a “what I eat in a day” vlog, or a viral recipe that takes over your feed, influencers are shaping the way we discover and trust brands. And that influence isn’t…
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A Balanced Brew: Analyzing BERO’s Social Media Strategy
“We believe well-being is holistic – it’s not about compromise, but about striking the perfect balance between pleasure and moderation.” – BERO website BERO’s philosophy isn’t just about crafting great brews – it’s a mindset that carries over to their marketing approach. In the ever-evolving world of social media, achieving balance is just as vital.…
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Reflections on My Seven-Week Social Media Campaign
When I began my seven-week solo passion project, my main goal was clear: to take a seemingly mundane or surface-level subject and dig deep to uncover its hidden complexities. While I put in the effort, the journey was far from smooth. Plenty went wrong, and I likely underestimated more challenges than I anticipated. I’m writing…
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Instagram and Pinterest Essentials for Social Media Success
In today’s digital landscape, there are so many platforms to consider when choosing the best place to launch a social media campaign. Whether you’re a seasoned specialist or beginner, understanding the nuances of each platform can make this decision a bit easier. These past few weeks, I’ve taken to the internet to find out how…
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Rolling with the Punches: A Week in the Life of a Social Media Campaign
We’ve all been there: you’ve brainstormed, researched, organized, and completely set yourself up for success on a project. You take the first few actionable steps of your plan but soon realize you’re stuck. No amount of preparation could’ve predicted this roadblock. Instead of panicking, use this as an opportunity to pause and reflect. Does this…
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Making a Difference One Purchase, and Post, at a Time
Working for Catey, the owner of Thread By Thread Boutique in South Glastonbury, CT, is a privilege in and of itself. Getting the chance to build a social media campaign to help spread her message and reach is another. These past six weeks, I’ve researched and developed a plan to take her socials to a…
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Link in Bio or Link in Post?
I get so frustrated every time I stumble across an Instagram post that asks you to visit a link they’ve pasted in the caption. You know the ones I’m talking about – they have the URL spelled out in front of you, but it doesn’t actually take you anywhere. It’s not even really a link…
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Mainstream or Must-Have? Leveraging Instagram for Brand Growth
Photo by Georgia de Lotz on Unsplash Instagram isn’t just a social media platform, it’s a powerful visual storytelling agent. From nonprofits to global enterprises, brands everywhere are using the app to create engaging content that resonates with their target audiences. But what makes Instagram so fundamental in today’s communication and marketing strategies, and why…
Hana Lataille 