Tag: marketing
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A Balanced Brew: Analyzing BERO’s Social Media Strategy
“We believe well-being is holistic – it’s not about compromise, but about striking the perfect balance between pleasure and moderation.” – BERO website BERO’s philosophy isn’t just about crafting great brews – it’s a mindset that carries over to their marketing approach. In the ever-evolving world of social media, achieving balance is just as vital.…
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Unpacking the Ethics of Native Advertising
I’m sure you’ve come across posts online that didn’t obviously scream ‘ADVERTISEMENT’ yet still caught your attention with their promotional feel. If this sounds familiar, you’ve probably encountered native advertising. What is Native Advertising? Native advertising has presented itself as a popular method of branded content online, especially on social media. Essentially, it’s a company…
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Making a Difference One Purchase, and Post, at a Time
Working for Catey, the owner of Thread By Thread Boutique in South Glastonbury, CT, is a privilege in and of itself. Getting the chance to build a social media campaign to help spread her message and reach is another. These past six weeks, I’ve researched and developed a plan to take her socials to a…
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Mainstream or Must-Have? Leveraging Instagram for Brand Growth
Photo by Georgia de Lotz on Unsplash Instagram isn’t just a social media platform, it’s a powerful visual storytelling agent. From nonprofits to global enterprises, brands everywhere are using the app to create engaging content that resonates with their target audiences. But what makes Instagram so fundamental in today’s communication and marketing strategies, and why…
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Well, Color This Brand Bubbly
via Amy Stone When faced with similar products, have you ever noticed yourself gravitating towards one because of the colors on the packaging? Our brains are constantly processing these visual cues, and color plays a powerful role in how we perceive brands. It’s a psychological tool that can make or break a buyer’s evaluation of…
Hana Lataille 