Tag: paid advertising

• Ready, SET, Target!

  

  Fueled by the mission to simplify how you dress, SET Active has emerged as one of the most popular activewear brands of our generation. In a 2022 Authority Magazine interview, founder Lindsey Carter shared her frustration with the “lack of comfortable, quality clothes that could support her on-the-go lifestyle,” inspiring her to create an “elevated…

  hanalataille

  February 23, 2025

  Social Media Analytics

  ad targeting, audience segmentation, custom audiences, lookalike audiences, paid advertising, set active, social media campaign

• Popping Off or Falling Flat? Auditing Poppi’s TikTok Ad Strategy

  

  Poppi, the prebiotic soda brand, has built a strong presence in the beverage market by blending gut health benefits with vibrant branding and a social media-driven approach. In this audit, I analyzed one of their ads using TikTok Creative Center, evaluating campaign objectives, creative strategy, targeting, and performance metrics. Based on this assessment, I provide…

  hanalataille

  February 16, 2025

  Social Media Analytics

  ad optimization, engagement metrics, paid advertising, paid social media, poppi, Social Media Analytics, social media campaign, TikTok creative center

• Small Business, Big *Online* Impact

  

  Thread By Thread Boutique, located in South Glastonbury, CT, may be a small business, but its mission extends far beyond its storefront. With the motto “Where every purchase makes a difference,” TBT embodies ethical shopping – whether by stocking Fair Trade brands or giving a platform to local artists. This week, I wanted to explore…

  hanalataille

  February 9, 2025

  Social Media Analytics

  ad placements, Facebook ads manager, paid advertising, Social Media Analytics, social media campaign, targeting