Tag: seo
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Cracking the Code: A Competitive Content Analysis Guide
Competitive analysis is all about playing content sleuth, uncovering what your rivals are up to and spotting opportunities for your own business. Building on my recent content exploration of the Jimmy Fund, I spent the past week investigating some of their top competitors. Here, I’ll take you through my findings while explaining the process of…
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Content Audits: They’re Not as Scary as They Sound!
When’s the last time you took a good look at your website content? If you’re like me, you probably can’t remember. That’s okay, because you’ve now taken the first step in your content analysis: recognizing the need for one. Content Analysis 101 So, what is a content analysis and why should you be doing them?…
Hana Lataille 