Tag: set active

• Fail Forward: SET Active and the Power of a Pivot

  

  Earlier this year, I wrote about how SET Active could leverage paid social strategy to reach specific audiences (Ready, SET, Target!). That post focused on audience targeting and paid growth. This time, I’m revisiting the brand through a different lens – how it handled a sudden product issue with creativity, clarity, and character. If you…

  hanalataille

  March 24, 2025

  Social Media Marketing

  brand accountability, brand strategy, brand transparency, crisis PR, failing forward, set active, social media, Social Media Marketing, social media strategy

• Ready, SET, Target!

  

  Fueled by the mission to simplify how you dress, SET Active has emerged as one of the most popular activewear brands of our generation. In a 2022 Authority Magazine interview, founder Lindsey Carter shared her frustration with the “lack of comfortable, quality clothes that could support her on-the-go lifestyle,” inspiring her to create an “elevated…

  hanalataille

  February 23, 2025

  Social Media Analytics

  ad targeting, audience segmentation, custom audiences, lookalike audiences, paid advertising, set active, social media campaign