Tag: social media
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Coloring Inside the Lines While Thinking Outside the Box
A Brand Is a Living Thing In the world of social media, consistency is currency. A recognizable tone, visual identity, and message build trust and loyalty over time. But brands aren’t static—they grow, shift, and experiment. And sometimes, sticking too closely to the rulebook can start to feel stale. That’s where creative freedom enters the…
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When Your Job Is the Feed: Navigating Personal vs. Professional Posting
When you tell someone you work in social media, there’s often an immediate assumption: your own profiles must be pristine. Aesthetic grids. Viral-worthy captions. Perfectly timed posts. It’s like people expect your Instagram to double as a portfolio—and maybe even a personality. But is that really fair? And more importantly, is it necessary? The Credibility…
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Tailored by Tech: How AI Shapes Your Feed and How to Stay in Control
Open any social media app today, and you’re instantly met with a feed curated just for you. The content feels like it knows you – and that’s no accident. AI-powered personalization is shaping the way we consume content, shop, and even think. It’s innovative, intuitive… and can feel a bit invasive if you don’t know…
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Graphic or Photo? Instagram’s Algorithm Has a Preference
When it comes to Instagram, visuals are everything, but not all of them perform equally. For social media managers, content creators, and brand strategists alike, there’s an ongoing debate: do still images (photos) or graphics (text-based visuals, infographics, stylized designs) work better on Instagram? As someone who’s spent a lot of time putting these ideas…
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More Than Meets The Rebrand
A new logo might catch your eye, but a brand refresh is rarely just about appearances. Most of the time, it signals something bigger: a shift in values, leadership, market focus, or the people a brand is trying to reach. In this post, we’re peeling back the layers to explore what really drives these changes…
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Fail Forward: SET Active and the Power of a Pivot
Earlier this year, I wrote about how SET Active could leverage paid social strategy to reach specific audiences (Ready, SET, Target!). That post focused on audience targeting and paid growth. This time, I’m revisiting the brand through a different lens – how it handled a sudden product issue with creativity, clarity, and character. If you…
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The Tracker Becomes the Tracked: Evaluating WHOOP’s Organic Performance on Socials
WHOOP has established itself as a leader in wearable fitness technology, delivering cutting-edge health insights to both elite athletes and fitness enthusiasts. The brand provides actionable data to help users improve performance, recovery, and overall well-being. However, in the fast-paced world of social media, even the most innovative brands must continuously evolve to keep audiences…
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A Balanced Brew: Analyzing BERO’s Social Media Strategy
“We believe well-being is holistic – it’s not about compromise, but about striking the perfect balance between pleasure and moderation.” – BERO website BERO’s philosophy isn’t just about crafting great brews – it’s a mindset that carries over to their marketing approach. In the ever-evolving world of social media, achieving balance is just as vital.…
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Reflections on My Seven-Week Social Media Campaign
When I began my seven-week solo passion project, my main goal was clear: to take a seemingly mundane or surface-level subject and dig deep to uncover its hidden complexities. While I put in the effort, the journey was far from smooth. Plenty went wrong, and I likely underestimated more challenges than I anticipated. I’m writing…
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Burnout, Boundaries, and Brain Breaks
“If you do what you love, you’ll never work a day in your life.” It’s an inspiring thought, often spoken by those who’ve turned their passions into nine-to-fives. However, when you’re shoulder-deep in a demanding seven-week passion project, I’ve found that what you love can feel a lot more like hard work than enjoyment. There’s…
Hana Lataille 