Tag: Social Media Analytics
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Popping Off or Falling Flat? Auditing Poppi’s TikTok Ad Strategy
Poppi, the prebiotic soda brand, has built a strong presence in the beverage market by blending gut health benefits with vibrant branding and a social media-driven approach. In this audit, I analyzed one of their ads using TikTok Creative Center, evaluating campaign objectives, creative strategy, targeting, and performance metrics. Based on this assessment, I provide…
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Small Business, Big *Online* Impact
Thread By Thread Boutique, located in South Glastonbury, CT, may be a small business, but its mission extends far beyond its storefront. With the motto “Where every purchase makes a difference,” TBT embodies ethical shopping – whether by stocking Fair Trade brands or giving a platform to local artists. This week, I wanted to explore…
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The Tracker Becomes the Tracked: Evaluating WHOOP’s Organic Performance on Socials
WHOOP has established itself as a leader in wearable fitness technology, delivering cutting-edge health insights to both elite athletes and fitness enthusiasts. The brand provides actionable data to help users improve performance, recovery, and overall well-being. However, in the fast-paced world of social media, even the most innovative brands must continuously evolve to keep audiences…
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A Balanced Brew: Analyzing BERO’s Social Media Strategy
“We believe well-being is holistic – it’s not about compromise, but about striking the perfect balance between pleasure and moderation.” – BERO website BERO’s philosophy isn’t just about crafting great brews – it’s a mindset that carries over to their marketing approach. In the ever-evolving world of social media, achieving balance is just as vital.…
Hana Lataille 