Tag: social media campaign
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Getting Back to Human, One Connection at a Time
If you’ve spent any time on social media lately, you already know how powerful influencer marketing can be. Whether it’s a quick snack review, a “what I eat in a day” vlog, or a viral recipe that takes over your feed, influencers are shaping the way we discover and trust brands. And that influence isn’t…
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Ready, SET, Target!
Fueled by the mission to simplify how you dress, SET Active has emerged as one of the most popular activewear brands of our generation. In a 2022 Authority Magazine interview, founder Lindsey Carter shared her frustration with the “lack of comfortable, quality clothes that could support her on-the-go lifestyle,” inspiring her to create an “elevated…
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Popping Off or Falling Flat? Auditing Poppi’s TikTok Ad Strategy
Poppi, the prebiotic soda brand, has built a strong presence in the beverage market by blending gut health benefits with vibrant branding and a social media-driven approach. In this audit, I analyzed one of their ads using TikTok Creative Center, evaluating campaign objectives, creative strategy, targeting, and performance metrics. Based on this assessment, I provide…
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Small Business, Big *Online* Impact
Thread By Thread Boutique, located in South Glastonbury, CT, may be a small business, but its mission extends far beyond its storefront. With the motto “Where every purchase makes a difference,” TBT embodies ethical shopping – whether by stocking Fair Trade brands or giving a platform to local artists. This week, I wanted to explore…
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A Balanced Brew: Analyzing BERO’s Social Media Strategy
“We believe well-being is holistic – it’s not about compromise, but about striking the perfect balance between pleasure and moderation.” – BERO website BERO’s philosophy isn’t just about crafting great brews – it’s a mindset that carries over to their marketing approach. In the ever-evolving world of social media, achieving balance is just as vital.…
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Reflections on My Seven-Week Social Media Campaign
When I began my seven-week solo passion project, my main goal was clear: to take a seemingly mundane or surface-level subject and dig deep to uncover its hidden complexities. While I put in the effort, the journey was far from smooth. Plenty went wrong, and I likely underestimated more challenges than I anticipated. I’m writing…
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Burnout, Boundaries, and Brain Breaks
“If you do what you love, you’ll never work a day in your life.” It’s an inspiring thought, often spoken by those who’ve turned their passions into nine-to-fives. However, when you’re shoulder-deep in a demanding seven-week passion project, I’ve found that what you love can feel a lot more like hard work than enjoyment. There’s…
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Unexpected Lessons from a Passion Project
Beginning a passion project, it’s fun to anticipate which parts of your work you’ll derive the greatest learning from. As the journey unfolds, you may realize that someone of the most meaningful insights come from unexpected places. The past few weeks of content planning and creating for my project, Moment in Matchbook, have been rewarding…
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Instagram and Pinterest Essentials for Social Media Success
In today’s digital landscape, there are so many platforms to consider when choosing the best place to launch a social media campaign. Whether you’re a seasoned specialist or beginner, understanding the nuances of each platform can make this decision a bit easier. These past few weeks, I’ve taken to the internet to find out how…
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Rolling with the Punches: A Week in the Life of a Social Media Campaign
We’ve all been there: you’ve brainstormed, researched, organized, and completely set yourself up for success on a project. You take the first few actionable steps of your plan but soon realize you’re stuck. No amount of preparation could’ve predicted this roadblock. Instead of panicking, use this as an opportunity to pause and reflect. Does this…
Hana Lataille 