Tag: Social Media Marketing
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Coloring Inside the Lines While Thinking Outside the Box
A Brand Is a Living Thing In the world of social media, consistency is currency. A recognizable tone, visual identity, and message build trust and loyalty over time. But brands aren’t static—they grow, shift, and experiment. And sometimes, sticking too closely to the rulebook can start to feel stale. That’s where creative freedom enters the…
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When Your Job Is the Feed: Navigating Personal vs. Professional Posting
When you tell someone you work in social media, there’s often an immediate assumption: your own profiles must be pristine. Aesthetic grids. Viral-worthy captions. Perfectly timed posts. It’s like people expect your Instagram to double as a portfolio—and maybe even a personality. But is that really fair? And more importantly, is it necessary? The Credibility…
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Tailored by Tech: How AI Shapes Your Feed and How to Stay in Control
Open any social media app today, and you’re instantly met with a feed curated just for you. The content feels like it knows you – and that’s no accident. AI-powered personalization is shaping the way we consume content, shop, and even think. It’s innovative, intuitive… and can feel a bit invasive if you don’t know…
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Graphic or Photo? Instagram’s Algorithm Has a Preference
When it comes to Instagram, visuals are everything, but not all of them perform equally. For social media managers, content creators, and brand strategists alike, there’s an ongoing debate: do still images (photos) or graphics (text-based visuals, infographics, stylized designs) work better on Instagram? As someone who’s spent a lot of time putting these ideas…
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More Than Meets The Rebrand
A new logo might catch your eye, but a brand refresh is rarely just about appearances. Most of the time, it signals something bigger: a shift in values, leadership, market focus, or the people a brand is trying to reach. In this post, we’re peeling back the layers to explore what really drives these changes…
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Fail Forward: SET Active and the Power of a Pivot
Earlier this year, I wrote about how SET Active could leverage paid social strategy to reach specific audiences (Ready, SET, Target!). That post focused on audience targeting and paid growth. This time, I’m revisiting the brand through a different lens – how it handled a sudden product issue with creativity, clarity, and character. If you…
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Instagram and Pinterest Essentials for Social Media Success
In today’s digital landscape, there are so many platforms to consider when choosing the best place to launch a social media campaign. Whether you’re a seasoned specialist or beginner, understanding the nuances of each platform can make this decision a bit easier. These past few weeks, I’ve taken to the internet to find out how…
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Link in Bio or Link in Post?
I get so frustrated every time I stumble across an Instagram post that asks you to visit a link they’ve pasted in the caption. You know the ones I’m talking about – they have the URL spelled out in front of you, but it doesn’t actually take you anywhere. It’s not even really a link…
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The Brands That Get It, Get It
Featured image via Alix Earle | Hot Mess Having spent so much time on social media, I often wonder what it is about certain creators that pulls me into their content and keeps me captivated for, sometimes, hours on end. What even are the means for a “successful” online persona, and how do people gain…
Hana Lataille 