Tag: social media
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Unexpected Lessons from a Passion Project
Beginning a passion project, it’s fun to anticipate which parts of your work you’ll derive the greatest learning from. As the journey unfolds, you may realize that someone of the most meaningful insights come from unexpected places. The past few weeks of content planning and creating for my project, Moment in Matchbook, have been rewarding…
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Instagram and Pinterest Essentials for Social Media Success
In today’s digital landscape, there are so many platforms to consider when choosing the best place to launch a social media campaign. Whether you’re a seasoned specialist or beginner, understanding the nuances of each platform can make this decision a bit easier. These past few weeks, I’ve taken to the internet to find out how…
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Rolling with the Punches: A Week in the Life of a Social Media Campaign
We’ve all been there: you’ve brainstormed, researched, organized, and completely set yourself up for success on a project. You take the first few actionable steps of your plan but soon realize you’re stuck. No amount of preparation could’ve predicted this roadblock. Instead of panicking, use this as an opportunity to pause and reflect. Does this…
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Making a Difference One Purchase, and Post, at a Time
Working for Catey, the owner of Thread By Thread Boutique in South Glastonbury, CT, is a privilege in and of itself. Getting the chance to build a social media campaign to help spread her message and reach is another. These past six weeks, I’ve researched and developed a plan to take her socials to a…
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Link in Bio or Link in Post?
I get so frustrated every time I stumble across an Instagram post that asks you to visit a link they’ve pasted in the caption. You know the ones I’m talking about – they have the URL spelled out in front of you, but it doesn’t actually take you anywhere. It’s not even really a link…
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The Brands That Get It, Get It
Featured image via Alix Earle | Hot Mess Having spent so much time on social media, I often wonder what it is about certain creators that pulls me into their content and keeps me captivated for, sometimes, hours on end. What even are the means for a “successful” online persona, and how do people gain…
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Paddock Pointers: Improving Influencer Marketing in Sports
Photo by Abed Ismail via Pexels It’s estimated that we see 10,000 ads per day (Quesenberry). With social media becoming clogged with digital promotions, it’s easy to mindlessly scroll past mundane posts that push products, services, or experiences. The human attention span is incredibly short, and consumers expect creative ways to connect with brands. As…
Hana Lataille 