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Rolling with the Punches: A Week in the Life of a Social Media Campaign
We’ve all been there: you’ve brainstormed, researched, organized, and completely set yourself up for success on a project. You take the first few actionable steps of your plan but soon realize you’re stuck. No amount of preparation could’ve predicted this roadblock. Instead of panicking, use this as an opportunity to pause and reflect. Does this…
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Structuring Success: My Approach to Managing a Solo Passion Project
“Better project planning = better projects” (Teamwork, 2020) Tackling a passion project demands discipline, and even solo efforts benefit from structured and organized project management. By breaking down your project into the smallest, manageable tasks, you can effectively allocate time and effort for staying focused on your goals. Last week, I introduced my passion project,…
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Turning Stress into Strategy: A Breakdown of Project Proposals
Photo by cottonbro studio I have a great ability to stress myself out over projects before I even attempt to make sense of them. It essentially goes like this: when I agree to tackle a project, I’m simultaneously agreeing to be stressed about it. My recent experience with this was not much different at first.…
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Making a Difference One Purchase, and Post, at a Time
Working for Catey, the owner of Thread By Thread Boutique in South Glastonbury, CT, is a privilege in and of itself. Getting the chance to build a social media campaign to help spread her message and reach is another. These past six weeks, I’ve researched and developed a plan to take her socials to a…
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Link in Bio or Link in Post?
I get so frustrated every time I stumble across an Instagram post that asks you to visit a link they’ve pasted in the caption. You know the ones I’m talking about – they have the URL spelled out in front of you, but it doesn’t actually take you anywhere. It’s not even really a link…
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The Brands That Get It, Get It
Featured image via Alix Earle | Hot Mess Having spent so much time on social media, I often wonder what it is about certain creators that pulls me into their content and keeps me captivated for, sometimes, hours on end. What even are the means for a “successful” online persona, and how do people gain…
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Mainstream or Must-Have? Leveraging Instagram for Brand Growth
Photo by Georgia de Lotz on Unsplash Instagram isn’t just a social media platform, it’s a powerful visual storytelling agent. From nonprofits to global enterprises, brands everywhere are using the app to create engaging content that resonates with their target audiences. But what makes Instagram so fundamental in today’s communication and marketing strategies, and why…
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Paddock Pointers: Improving Influencer Marketing in Sports
Photo by Abed Ismail via Pexels It’s estimated that we see 10,000 ads per day (Quesenberry). With social media becoming clogged with digital promotions, it’s easy to mindlessly scroll past mundane posts that push products, services, or experiences. The human attention span is incredibly short, and consumers expect creative ways to connect with brands. As…
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My Chaotic Creative Process
Photo by Jené Stephaniuk on Unsplash My creative journey often embraces chaos. Ideas ebb and flow unpredictably, and I find myself obsessing over details, sometimes discarding hours of work on a whim. It’s an odd yet familiar way of working, though rarely efficient. However, over the past seven weeks, my exploration of design thinking has…
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Getting Grid-y with It
Let’s talk about the unsung hero of design. It’s not what you’re thinking, and it’s not glamorous, but it truly is the backbone of every great design: grids. Stay with me here – imagine grids as the backstage crew of a Broadway show. They might not be in the spotlight, but without them, the performance…
Hana Lataille 