Category: Visual Design
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My Chaotic Creative Process
Photo by Jené Stephaniuk on Unsplash My creative journey often embraces chaos. Ideas ebb and flow unpredictably, and I find myself obsessing over details, sometimes discarding hours of work on a whim. It’s an odd yet familiar way of working, though rarely efficient. However, over the past seven weeks, my exploration of design thinking has…
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Getting Grid-y with It
Let’s talk about the unsung hero of design. It’s not what you’re thinking, and it’s not glamorous, but it truly is the backbone of every great design: grids. Stay with me here – imagine grids as the backstage crew of a Broadway show. They might not be in the spotlight, but without them, the performance…
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Easy on the Eye
Have you ever looked at something that’s made your brain hurt? Maybe it was this dreaded sheet from elementary school: At that age, I was convinced that this was the hardest quiz one could take in their life. It added up (pun intended) – so many problems and such little space. That’s exactly the point,…
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Picture Perfect
Photo by Thomas AE on Unsplash In high school, I had the opportunity to work as an assistant for a talented local photographer in my hometown. My goal was to soak up as much wisdom from her as possible and use it to map out my own creative journey. Specializing in portraits, events, and weddings,…
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Well, Color This Brand Bubbly
via Amy Stone When faced with similar products, have you ever noticed yourself gravitating towards one because of the colors on the packaging? Our brains are constantly processing these visual cues, and color plays a powerful role in how we perceive brands. It’s a psychological tool that can make or break a buyer’s evaluation of…
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The Typeface Is the Message
Since having this explained to me back in high school, I’ve always been mindful of the method I choose to present my writing in. “The medium is the message” is what we’ve been told, meaning that how we communicate is just as important as what we’re saying, if not more. I know this theory from…
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Brewing Up a Fresh Brand Plan
We all have a mental registry of logos that we immediately recognize when we see them. Prime examples of these include the Nike swoosh, McDonald’s arches, and Apple’s… apple. I’ve never been able to fully understand what makes them so iconic, but this week I delved deeper into brand makeup and have begun uncovering how…
Hana Lataille 